Shaking the Tree

I love lemonade stands. There is something charming and nostalgic about supporting budding go-getters as they peddle the sweet summertime concoction. As a kid, the neighborhood crew would set up shop once or twice a season to try and make a few bucks. It was our first...

Stealing From Your Favorite Consumer Brands

Have you noticed how easy it is being a consumer these days? In our personal lives, our favorite consumer brands are finding ways to remove friction from the buyers journey. At home, doing research, comparing prices, seamlessly checking out, getting tracking info, and...