As we close the book on 2019, we look back with gratitude. It was an important year of change and growth. A year and a half after our acquisition by Berry Global, we are a stronger, more capable business. In manufacturing, we are setting records for safety. New extrusion and converting assets are producing bags, film and tubing to a higher standard of quality, faster. The lead times we have been known for have returned. We remain America’s most agile producer of packaging products.
We enter 2020 with a decidedly optimistic outlook. You will place nearly 240,000 orders with Laddawn this year. Guided by the information we put at your fingertips, you will work more efficiently and we will ship 12,000 or so different items, stock and custom. That information is about to get richer.
In the next few weeks, we will add an exciting new data analytics feature to Laddawn.com. In My Analytics, distributor sourcing managers will access helpful, real-time analytics of their business by customer, product category or geography. They will know where their business is growing and shrinking by product and customer in real time. My Analytics is just the start of a number of important changes coming to Laddawn.com this year.
While we are still America’s most agile producer, we are also the easiest way to source hundreds of other domestically made and imported products. In just the last few months alone, we brought Armor Protective Packaging’s 137 stock items to Laddawn.com, added Merchandise Bags with 25% PCR content and expanded our portfolio of Stand Up Pouches, Garment and Side Open (Furniture) bags. This month, you will find new Layflat and Lip & Tape bags with Suffocation Warnings, too. In March, you will get your hands on a redesigned and revitalized Laddawn catalog.
By mid-year, you will find it easier and faster to build and price from our growing menu of items. Imagine finding what you need quickly among an expanding and increasingly diverse product portfolio. Imagine a more intuitive interface for sourcing exactly what you need. Then, imagine that when you ask us to add a new product or category to our offering, we launch it faster. Laddawn.com 3.0 is coming.
On behalf of all of us in Atlanta, Boston, Cedar Rapids, Devens, Dallas and Reno, thank you for your business. Here is to a safe, happy and prosperous 2020!
Mark P. Bourgeois
Director of Sales & Customer Experience