It starts off so innocently.
You jot down a customer note about pallet height limitations on a yellow sticky note.
One sticky note.
When you open your eyes, you’ve been transported to the middle of a crime scene investigation. It’s a crazy wall that could stump the best detective. A whole host of sticky notes are pinned to a map, red string connecting one critical piece of information to another. Delivery windows and carrier preferences are dominoed across the bottom. Red thread pings from a colleague’s note you swear is written in code to a packaging product sample, back to the center — no, not to a crime suspect, but to that original order.
You blink again.
The crazy wall vanishes. You’re only looking at an old-school, three-ring binder with all of the customer preferences and can’t-forget info that won you the account.
But your mind’s eye still sees the red string connecting the random notes of information that have to be remembered manually and delivered verbally. It’s all the little details that make your customers feel like you’ve got their back. But in the meantime, who’s got yours? After all, ALL your customers need this kind of attention. And your attention has to go a dozen directions at once.
It’s madness, and there’s no method to it. Why does tracking customer preferences require effort that feels akin to crime noir detective strategies?
Beyond Sticky Notes: Making Customer Preferences Stick
Pull up that crazy wall again. Put on your best detective fedora (remember, mind’s eye and all). You can solve this puzzle — and all the others waiting in those three-ring monstrosities — faster than you can say, “Elementary, my dear Laddawn.”
Years ago, our old order entry system had thousands upon thousands of non-standard customer notes. We saw how difficult it was to translate these random bits into accurate deliveries downstream. We felt the pain.
So, we rebuilt the system to embrace and standardize these customer preferences. To take sticky notes from someone’s desk and etch them into the profile of the end user. To automate the stuff that helps you win and keep business. To eliminate opportunities to mess things up.
When you visit Laddawn online, you’re accessing a preference portal that’s years ahead of standard order entry and management systems. Sticky notes and hard copies that get passed from desk to desk can be set online for individual locations and customers, making orders and reorders faster with less room for errors. It’s all just a click off the home screen under “My Account.” Let’s investigate, shall we?
Streamline Your Workflow At Last
Instant pricing, lower minimums, and faster lead times. A dizzying array of stock items backed by quality guarantees. A Print Designer that creates technical drawings and generates pricing info right in the moment. That’s all standard Laddawn stuff.
These are the relationship management tools that go beyond the stuff and into how you and your team work. To whit:
Shipping is where a dozen must-dos rear their heads — pallet type, pallet height, bar-coded labels that need to be placed just so… you know the drill. Missing even one of these customer-specific requirements can trigger delays, fines, or lost trust. Laddawn lets you set preferences for just this kind of thing, including:
- Preferred shipping carriers (and carriers to avoid) based on shipment size
- Max pallet height to ensure product fits your customer’s racks.
- Required paperwork, including certifications, labels, and pack slip content
Ah, the beauty of setting and storing preferences for the next time. Okay, well, we think it’s beautiful when you can streamline potential errors out of the process. Sure beats looking it up in the binder every time, doesn’t it?
Now, about Workflow.
Pull up the crazy wall image one more time. Here’s where preferences can make collaboration and approvals more like sitting around a table, and less like trying to kill the copy machine with extra paperwork.
Need your purchasing agent, sales rep, or another colleague in the loop? Use Workshare. It automatically CC’s the folks on your team who need to be notified. You can set it for shared carts, carts that become orders, and when orders ship.
Need to pass the baton to another team member? Use Workgroup. Here you can add the people who need permission to edit a cart or continue the process. It lets everyone put in their bit without shuttling papers or cluttering inboxes. Fewer emails to miss and no guessing where the hot potato is now.
Say Goodbye to the Binder
Next time you put in an order, take a quick peek under the My Account tab. Set a few preferences. Stop seeing a crazy wall with red strings when you close your eyes. Set your three-ring binders on fire in an alley at midnight, turn up the collar of your trench coat, and regret nothing. Or just, you know, toss ‘em.
As the leading e-commerce engine in the industry, we’re all about maximizing shipping efficiencies and optimizing workflow. But how you do it? Well, that’s up to you. It’s all right there. Your preferences. Your rules. Buh-bye binder. No detective work required.