We want to talk about shipping. So let’s start with our relatively young, national love affair with denim. Sure, skinny jeans and mom jeans and straight leg and bell bottom have all had their day in the sun. But denim overall is still the new kid on the block. Before the 1940s, jeans were just for cowboys and carpenters—the daily working dudes. Nobody in polite society was wearing them. But then U.S. servicemen took to wearing them in their downtime on their world travels. They started getting an American reputation, not just a cowboy one. Then movies like James Dean’s Rebel Without a Cause popularized them among the younger crowd who wanted to be edgy without, you know, being edgy. And as this younger crowd aged, they kept wearing blue jeans.
By the 1970s, denim was de facto casual wear for pretty much every American. And it never changed. What started as some pants with rivets became a whole industry, now boasting hundreds of brands and a $13.7 billion market in the United States alone. Jeans went from a niche market to a wardrobe staple in the span of a generation. The evolution of style and shopping trends is fast. And sometimes, the changes usher in a whole new American way of life.
The Evolution of Online Shopping . . .Fashion and shopping go hand in hand. And shopping and the mobile internet are getting even cozier than that. Let’s start with a chalkboard and a few facts. (There’s no test, but we guarantee you’ll be hearing about these stats again.) Everyone and their toddler has a smartphone or mobile device available these days. Amazingly though, mobile shopping is still pretty nascent. Mobile shopping has actually doubled in volume since 2013, and it’s not slowing down anytime soon. Over half of Americans now prefer online shopping. One in four has made a purchase online while actually standing in a store. One in five has placed an online order while in their car. Retail e-commerce sales worldwide are predicted to nearly double from 2016 to 2020. And everyone wants a piece of this magically growing pie.
. . . Sparks the Evolution of Shipping.Now here’s where it gets good for distributors like you. As online shopping evolves, third party order fulfillment companies are popping up left and right. They’re the ones packaging the year’s latest denim trends and sending it to retail consumers. Their whole business model centers around packaging and shipping. You can bet your cowboy boots they’re capitalizing on cheaper and lighter shipping methods. This is a seismic shift for packaging distributors. This burgeoning industry of logistic fulfillment companies are a new type of end user—not big retail behemoths, but agile consumer companies. They’re specializing in stocking and shipping product and managing returns with speed and accuracy. Interestingly, they’re leaving boxes behind. Sure, big boxes still have their place. But as online shopping keeps growing, smaller and lightweight orders (jeans!) are increasingly going into Poly Mailers. And why not? Poly Mailers are cheaper and more secure, and they’re easily branded with logos and company names. It’s a whole new mail and ship world. And Laddawn is right in the thick of it with bigger, better than ever Mail + Ship inventory options. Get Branded.
The experience of opening a purchase straight from a bag is now critical to brand value. After all, there are fewer in-store experiences to complement them. Companies are paying attention to the packaging their products arrive in, choosing colors or even text and graphics with multi-colored images. With Laddawn, branding is simple. There’s the beautiful simplicity and speed of Print Designer for bags with printing, enabling you to get instant pricing info. We provide full-color mailers and two-sided printing in a jiffy as well. They’re endlessly versatile and customizable without sacrificing lead time or quality.
Poly Mailers check all the boxes—without being a box.