Sell to Win: Effective Voicemails

Day in and day out, it’s easy to overlook something as basic as voicemail. It’s second nature in our everyday professional lives. But with just a little more attention, voicemail can be a powerful extension of your selling efforts. Here are a few tips on effective...

Sell to Win: Conversations About Value

Most companies work hard to establish value added programs that differentiate them from the competition. But many salespeople struggle to give those services meaning. The best sellers understand both the difficulty and importance of having conversations about value in...

Sell To Win: Cold Calling Tips

Cold-calling may be the most undervalued of all sales techniques. After all, prospects aren’t just waiting around for new vendors. And for even the best sales person, fear of rejection can be a powerful de-motivator. But with the right attitude and a few simple...

Sell to Win: Body Language & Voice

In face-to-face meetings, what you say accounts for a fraction of your message. Your body language tells the rest. Align your mannerisms with your message to increase selling power to make body language & voice work together. Studies have shown that people are 10...

Sell to Win: A Fresh Look at Cross-Selling

We all know that it’s easier to grow existing business than it is to find and win a new account. But as American industry focuses on minimizing transactional costs and maximizing efficiencies, successful distributors tell us that cross-selling is more important than...